Professional photography can help you win more listings

Research shows that listings with high-quality professional photos sell quicker and closer to asking price than those shot with a phone or point-and-shoot camera. Additionally, there's a benefit that doesn't show up as neatly in sales statistics: The photographer is marketing the agent as much as the property. An agent who consistently produces polished listing media begins to develop a recognizable professional brand, which translates to more clients and more sales.

Buyers are often comparing dozens of properties online before deciding which homes deserve an in-person showing. Professional photography can help an agent accomplish the first critical step of getting the buyer interested enough to click, save, share or schedule a showing.